Trini Teas

Research capstone

Capstone Conducted by

Tishana T Jackson

Table of Contents

Introduction

Meet the team

Research

Visual branding 101

Methodology and Data Collection

Analysis of Event Insights

Publication

Usability Testing

Links

Introduction

The capstone project focuses on developing a comprehensive social media strategy and branding for Triniteas, a mobile coffee, refresher, and boba cart. The project aims to enhance brand visibility, foster customer loyalty, and drive business growth through strategic digital storytelling, engaging content creation, and interactive customer engagement tactics. By leveraging the power of social media platforms, Triniteas seeks to connect with its target audience on a deeper level, inviting them to experience the unique flavors and ambiance of the brand both online and offline.

Meet the Team

My Role

1. Research
   

competitor analysis

A competitor analysis serves as a critical tool for Trini Teas to gain a comprehensive understanding of the competitive landscape within the mobile beverage industry. By systematically evaluating the strengths, weaknesses, opportunities, and threats posed by existing and potential competitors, Trini Teas can identify strategic insights and actionable opportunities to differentiate itself and gain a competitive advantage. This analysis enables Trini Teas to benchmark its performance against industry peers, identify emerging trends and market dynamics, and inform strategic decision-making across various aspects of the business, including product offerings, pricing strategies, marketing tactics, and customer engagement initiatives. By leveraging insights gleaned from the competitor analysis, Trini Teas can position itself effectively in the market, capitalize on untapped opportunities, and navigate challenges to achieve sustainable growth and success.

Consumer Persona

User personas serve as invaluable tools for Trini Teas, offering a detailed representation of our target audience and their needs, preferences, and behaviors. By creating user personas, we gain deeper insights into the diverse demographics and psychographics of our customers, allowing us to tailor our marketing efforts and product offerings to better meet their needs. User personas enable us to empathize with our audience, understand their motivations, and anticipate their expectations, ultimately guiding strategic decision-making and ensuring that our brand resonates authentically with our target market. With a clear understanding of our user personas, Trini Teas can craft personalized experiences, create relevant content, and deliver exceptional customer service, driving engagement, loyalty, and business growth.

2. Visual Branding 101

Style Guide

A style guide for Trini Teas serves as a comprehensive reference document that outlines the brand's visual and verbal identity, ensuring consistency and cohesion across all communication channels. It defines key elements such as logo usage, color palette, typography, imagery guidelines, and tone of voice, providing clear direction for all brand-related materials, from social media posts to marketing collateral. By establishing uniformity in design and messaging, the style guide reinforces Trini Teas' brand identity, enhances brand recognition, and fosters trust and credibility among customers. Additionally, the style guide serves as a valuable resource for internal teams and external partners, facilitating collaboration and alignment in delivering a cohesive brand experience to our audience.

Mood boards

The purpose of a mood board for Trini Teas is to visually capture the essence, aesthetic, and brand identity that we aim to convey through our online presence and marketing materials. By curating a collection of images, colors, textures, and typography that evoke the desired mood and atmosphere, the mood board serves as a guiding visual reference for our creative team. It helps us align our vision, inspire creativity, and ensure consistency in the design elements across various platforms and channels. Additionally, the mood board serves as a tool for communicating our brand identity and values to stakeholders, fostering a shared understanding and appreciation for the Trini Teas brand aesthetic. Ultimately, the mood board plays a crucial role in shaping the overall look and feel of our brand, enhancing brand recognition, and resonating with our target audience.

3. Methodology and Data Collection

social Media Strategy

Trini Teas' social media strategy aims to boost brand awareness, engage customers, and drive business growth. Through compelling content and interactive engagement, we seek to connect with our audience, share our passion for quality beverages, and build a loyal community of followers who appreciate our offerings. Our goal is to establish Trini Teas as a trusted and beloved brand in the beverage industry.

Questionaire

The potential clientele questionnaire for Trini Teas aims to gather valuable insights into customer preferences, behaviors, and satisfaction levels. By understanding our audience's beverage preferences, purchasing habits, and suggestions for menu improvements, we can tailor our offerings and enhance the overall customer experience. This data will inform strategic decision-making and enable us to better meet the needs of our clientele.

Focus

Trini Teas recognizes the value of gathering insights and perspectives from fellow entrepreneurs to inform and refine its business strategies. The purpose of convening a small focus group of entrepreneurs is to leverage their collective expertise, experiences, and feedback to gain valuable insights into various aspects of Trini Teas' operations and marketing initiatives. By engaging with fellow entrepreneurs who may have faced similar challenges or opportunities, Trini Teas aims to uncover innovative ideas, identify potential pitfalls, and explore new growth opportunities. Through collaborative discussions and knowledge sharing, the focus group will provide valuable input that will help Trini Teas optimize its approach, enhance its offerings, and strengthen its position in the competitive beverage industry

4. Analysis of Event Insights

Publication

Trini teas website

Usability Testing

Links

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